What is a Vehicle Wrap?
A Rolling Billboard that Advertises Wherever You Go.
Vehicle advertising reaches consumers not exposed or
lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with
newspaper advertising; however 96% of Americans travel in a vehicle each week either as a driver or as a
passenger. A fair display
advertisement in the Yellow Pages can reach costs of $12,000 for just one year. In that common approach, you have to wait for someone
to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential
client will
choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages,
whereas with mobile advertising, Dsignz delivers the information in a unique way to your target audience. Vehicle advertising reaches
everyone without discrimination. With a price tag ranging from $1,500 to $5,000 (one time fee), Dsignz makes it very cost effective
to achieve the high impact a vehicle wrap has to offer.
STATIC VS. MOBILE BILLBOARDS
Information from 3M tell us that
research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning
Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau, an independent non-profit
organization that authenticates the circulation of out-of-home advertising such as billboards.
In the recent trial using a Seiko
ad, one truck reached an estimated 40,585 people a day in
fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000
impressions, according to TAB.
"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the
clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager,
Seiko. "If used strategically, fleet advertising, by its very
nature, has the potential to be more dynamic and captivating."
Impact
Unlike
traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Dsignz vehicle wraps demand attention
and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, shopping malls, restaurants,
highways and byways.
The numbers equate that we are a very visual society, driven by effective advertising marketing. Vehicle
advertising caters to all levels of business and projects the message like no other form of advertising can.
WRAP FACTS
Here
are some of the factual aspects that make vehicle advertising such an attractive option for your marketing strategy.
A recent
poll shows that:
* 90% of travelers notice graphics on wrapped vehicles
* 75% of consumers form impressions about a company based on
the fleet graphics
* 30% of consumers base buying decisions on impressions they receive from company vehicles.
Cost-benefit
One
of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps
and complete wraps, Dsignz has something for every business' budget. Vehicle advertising is by far the most cost effective way of
exterior advertising.
Impressions
According to the Transportation Advertising Council, vehicle advertising generates between
30,000 - 70,000 daily vehicular impressions.
Durability
We use the best products available in the industry. Each component
is backed with an impressive proven warrantee. Vinyl's have 5-6yr manufacturer warrantees and our solvent inks have a range of 3 -
7yr
life depending on the user's desired program. These ranges are often increased due to prime weather conditions. We also laminate
our prints for added durability to ensure long lasting results. We use liquid lamination that acts as a protective film against many
abrasive cleaning applications and protects the print from minor scratches and regular wear-and-tear. For even better abrasion &
UV resistance we also offer a 2mil film over-laminate.
Paint protection
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
